Defiantly untamed. After installing #Untamed, experience the highlights of this extraordinary photo exhibition and learn all about what inspired it: the new Mercedes-Benz CLA.Learn more about #Untamed
All about the #Untamed idea
#Untamed was the first digital photo exhibition of its kind. An installation filled with your most unusual Instagram photos, which was held from 02.04 – 13.04.2013 in Paris. Inspired by the new Mercedes-Benz CLA. Untamed.
Countless Instagram photos are created every second. Photos that reflect particular points of view in the life circumstances of different people. Photos that are shared with the entire world. Millions of momentary snapshots. But which motifs are really unique? Mercedes-Benz and the new CLA were looking for Instagram photos with that uniqueness. That are new. Untamed. Photos that could be anything but one thing: average.
Mercedes-Benz collated these extraordinary views in #Untamed. A digital photo installation of a special kind. The idea behind this: the #Untamed Score showed how distinctive the style of your photos is compared to those of others. The most outstanding photos were displayed in a unique installation in the Mercedes-Benz Pop-Up Store in Paris and presented to an international public of art lovers.
The #Untamed Photo Gallery
Thousands of participants submitted three of their most unusual Instagram photos. The aim was to achieve the highest possible #Untamed Score – an assessment of personal style well beyond conventional criteria.
#Untamed. A digital photo installation. In Paris.
A breathtaking live photo installation in March 2013 that followed its own rules: inspiring, involving, fascinating. But certainly not usual.
Paris, 02.04 – 13.04.2013: A revolutionary idea celebrated its grand finale. With an exhibition that was unprecedented in this form. The Mercedes-Benz Pop-Up Store – in the heart of the French capital – was the showcase for thousands of unusual Instagram motifs. Uploaded by thousands of people worldwide.
Mercedes-Benz Pop-Up Store
25 Boulevard des Capucines
Mercedes-Benz Pop-Up Store25 Boulevard des Capucines, Paris 75002
Find out all about the new CLA. Here in the Showroom.
Those wanting to create the previously unseen must transcend the norm. The new CLA was designed according to this principle. A car that allows no compromises and never follows any trend. Just like #Untamed, it symbolises the search for the extraordinary and unique. It's time to get to know this inspiring creation in all its aspects.
Watch the highlight film of the new CLA.
See the unrivalled dynamism and untamed character of the new Mercedes-Benz CLA
for yourself. Roll it.
Watch the TV spot for the new CLA.
Doesn't need to rise above the crowd. It's never been part of it. In the TV spot the new CLA shows that it is more than just a car – it is a statement.